It’s 2019 - If social media is not a big part of your advertising mix, it’s time to reevaluate. A good social strategy can not only acquire new customers, but retain the ones you already have. You have a direct pathway to those who have both buying and referral power, and you should use it wisely.
Here are ways you can keep your customers engaged with your brand while interacting with them on social media.
Teach your followers something
Gone are the days where advertisers can just post products and prices and see results. Now, if the consumer is on social media, they are not looking for a quick purchase, they are looking for more than that. They are looking for content that informs and entertains. Yes, they are a captive audience, but they will sour on your brand if all you are feeding them are dollar signs and decimal points.
According to a Time Inc. study that surveyed over 17,000 participants, 56% stated they “like that brands are not just trying to sell, but are sharing something cool or teaching them.” 90% said they“like the idea of custom content as a way for brands to engage them.”
"It's important to remember that relationships are a two-way street, "Taylor Fulton, senior manager, marketing services at Allen Press said to business.com. "Brands should both listen and communicate with its audience to build meaningful engagements. This means talking with people, not just talking at them."
Engage with your followers
It is social media, after all. Don’t let your page be a wasteland of post after post with no back and forth with real people. Sooner or later, your posts will get flushed out of the algorithm and nobody will see them at all.
The best way to make sure that doesn’t happen? Make sure you are responding to those reaching out to you. Comments on the post and shares of the post are a perfect way for you to make a one-on-one connection with a follower that can build brand equity in their mind in just seconds.
If someone asks a question, answer it. If they voice a complaint, address it. If they praise your product, service or content on your page, thank them. It’s a simple recipe that can go a long way towards sustaining a positive relationship.
Want more insights like these?
Simply send us an email and write "Sign Me Up" in the Subject Line and we will send you the latest information you need to help your business succeed.
Take feedback to heart
If customers are on your page commenting about what they would like to see, where you can improve or just sounding off with different ideas, listen to them!
"Social listening and creating content that resonates with a target audience is important to build trust, loyalty and provide products and services that customers want to buy," Fulton said to business.com.
Your company can not only tailor the content on your feed to customers’ interests, but you can get more data on their behaviors, location, average income or even phone carrier by doing so. This data will not only allow your company to know who your customers are, it will help you gauge new trends in their area or what they can afford.
Understanding your audience and how YOU can help THEM will only help you in the long run. After all, this isn’t a one-sided conversation. The more you know, the more they’ll listen – which often means the more they will continue to buy.
There are many companies who are unsuccessful at promoting their business and services through a social media platform. The Inquirer Solutions Group has helped many of our clients push through the algorithms and launch a successful social media presence. We’re here to listen, to learn and to help you do the same.
If you’d like a quick, no-cost demo on how to build awareness through your social media campaigns, the digital strategy team at The Inquirer Solutions Group can help get you started. Contact us today!