Three reasons why career fairs should be a part of your recruitment strategy

It’s no secret that in the current digital age, people are looking online for their next career move. Aggregators like and dominate the market when it comes to applying with one-click applications and mass applying. This also works for companies looking for their next hire. These websites give companies and prospects the opportunity to search for each other with ease and efficiency. Regardless of how easy this process may be, or seem to be, there is a missing factor in the online job pool.  

Face-to-face interactions can make all the difference when it comes to hiring your next employee or happily accepting a job offer. There is just no substitute for meeting someone in real life and making a personal connection. This is why career fairs are an evergreen concept in a click-to apply world, and here are some reasons why you should be attending one near you:

Three reasons why you should consider attend an upcoming career fair

1. Job seekers want transparency from their new company

According to a Glassdoor U.S. Site Survey in January 2016, 90 percent of job seekers say that it's important to work for a company that embraces transparency. What’s a better way to convey that than coming eye to eye with your potential candidate and getting down to the nitty gritty?

Giving candidates a chance to see you, and what your company represents, and in person, gives you the upper hand amongst less-forward thinking employers. They can put a face to a name and feel like they have a bit more control over the hiring process. This makes it less of a cat and mouse game, and more of a conversation about a mutually beneficial hiring. It also gives you a chance to get them excited at the prospect of working for your company, so they come in with a pep in their step and ready to start their new career.

2. There are plenty of people looking for work

According to, 51 percent of employees are searching for new jobs. That means that a little more than half of current employees are on the hunt for anew position, and eager to find their perfect fit. The Forbes article outlined that, “labor stats show that job vacancies are on the rise but workers have difficulty securing new positions because they can’t (lack of skills or accreditation), or they simply don’t want the job that are offered.”

Meeting potential candidates at a career fair gives you an opportunity to discuss the available positions you have to offer and how they match with their interests, competencies, and career goals. As we all know - a job is more than just the description.

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3. Engaged candidates are successful employees

Only 33 percent of U.S. workers are engaged in their work, according to the Forbes article. That means a majority of workers are focused on other things during the workday. This leads you to believe that a good portion of the U.S. workforce is not in the correct field, or the wrong candidate was chosen for the job. Although job fairs seem to be an antiquated method when most jobs are one Google search away, they have the advantage of allowing you to weigh your options right then and there. These career fairs are riddled with various companies in different fields, and some of which offer training for the right person. The right career choice could be just a handshake away.

Companies that attend are showcasing that they have the type of personable and inviting environment that any job-seeker would be happy to work for. Candidates that you meet at a career fair have already demonstrated a proactive mindset, and what’s better than a driven employee with a take-charge attitude? By taking that first step, whether it is attending with a resume in hand or if you’re standing behind your company’s booth, you are making the evident choice to better yourself or your company.

For more information, contact the Career Fair team:

Upcoming Event

2019 Spring Career Fair

Tuesday, March 26th, 2019
10am - 2pm
Sheet Metal Workers International
1301 S. Christopher Columbus Blvd.
Philadelphia, PA 19147

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